Project: Sereno
Type: Single-Family Residential
Location: Guaynabo, Puerto Rico
Developer: Brito Development Group
Work: Branding, Creative Direction, Architectural Refinements, Interiors, Styling, Rendering Art Direction, Website
SerenoGuaynabo.com

For Sereno, ONNEA devised a comprehensive rebrand to better align the community with its target buyers. Our scope included interior design direction, architectural and hardscape refinements, and conceptual design for key amenities such as the entrance gate, gym, clubhouse, and pickleball courts.

We introduced a new wordmark and sophisticated palette of bone, tan, bronze, and espresso, and re-envisioned renderings with updated camera angles, furniture, artwork, and lighting to showcase the homes and amenities at their best. The website, brochure, and social channels were overhauled with messaging fine-tuned to buyer aspirations, resulting in a cohesive brand presence that strengthened market positioning and engagement.

Through a collaborative and intentional process, ONNEA unified every touchpoint of Sereno, so the project reads as one coherent proposition. By calibrating design and storytelling to buyer priorities, Sereno’s market presence was sharpened and its appeal to discerning purchasers strengthened.